Demonstrating expertise requires up-to-date, well-researched, and relevant content. Expert content should leave readers confident in your knowledge of the subject. We could get some additional SEO value if we contacted the author of this content piece and asked them to link to SEOTesting where they have mentioned our brand name. Site owners are often more SEO Anomaly willing to add links since they’ve referenced your brand. This type of link improves website authority and reinforces your expertise. It also aligns with E-E-A-T principles, which we’ll discuss later.
Local SEO is also off-page SEO
If you see unexpected volatility and your on-site SEO is in order, the only reasonable possibility is that something has gone wrong with your off-page SEO. These days, the Penguin wants to see variations or you will pay a huge price and see a significant drop in rankings and traffic. You can find your link link with the anchor text anchor text. In fact, I’ve already created a thorough outline for my future guest blog. Notice how I tagged them and also how I included hashtags for wider reach for their post.
- The first step in developing a content strategy is to determine the goals you want to achieve.
- Off-page contributes to rankings more than on-page, and backlinks are the most important off-page ranking factor.
- I’m Anil Agarwal, a passionate SEO expert and the founder of BloggersPassion, a leading digital marketing blog, attracting over 100,000 visitors monthly.
- If you’re also one among them, start focusing on off page activities.
Get Links from Trusted “Seed Sites”
Acquiring off-page SEO links isn’t the only way to boost your E-E-A-T—unliked brand mentions and citations can also be quite helpful. Sometimes they will have a section dedicated to your guest post’s guidelines. The goal here is simple—get as many authoritative and relevant websites to link to your content.
Google Business Profile Optimization (Local SEO)
Every time you see content that really works well for your brand, try to make more of it. Try to think of a strategy to create more pages like this and not just create one of it and that’s it. Type in your business name and location details, and you’ll get information on how optimized your location data is. This off-page SEO tool immediately tells you which directory lacks details like your website link or operating hours. You must remove these inbound links to avoid getting a penalty, which can impact the ranking of the affected page or your entire site. If you can’t remove them, you can disavow the URL or domain through Google Search Console’s Disavow Tool.
Building backlinks to different pages on your site works to improve your link profile and increase your page’s/site’s ability to rank in the SERPs. Backlinks also drive referral traffic to your site which helps to improve your user signals and increases your website’s overall traffic. First, work on making your social media profiles more prominent and more active, and don’t be afraid to reach out to new people (especially influencers). The more active you are on social media, the more people will learn to recognize you. If you’re already published in local news outlets or niche industry forums, strive for something more national and visible to the average consumer. The more publication outlets you have under your belt, the more your name will come up (and the more trustworthy your brand will seem when it comes time to make a purchasing decision).
